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Over 4 million eyeballs on on this site and growing. If you are serious about reaching niche markets in social media you need to get familiar with this site.

Check out the Guide from Mashable:

Pinterest: A Beginner’s Guide to the Hot New Social Network.

Oh and if you’re not a Social Media Marketer, the site is just super fun anyways. Best for art, photography, fashion and DIY projects. Predominantly female.

And of course you can follow me on Pinterest.